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 | Chivas USA
The official name of the Major League Soccer expansion club is Club Deportivo Chivas USA. 'Chivas' is the nickname for the Guadalajara-based club which plays in the Mexican soccer league named "Club Deportivo Guadalajara" or "CD Guadalajara". It was at the dawn of CD Guadalajara's entry into the professional ranks of Mexican soccer that its players were given their nickname, "Chivas," a name which means goat in Spanish and still has survived to this day. In 1948, a reporter wrote that the team "plays like hopping goats." The nickname "Chivas" was initially used as an insult by rival fans but eventually the name grew into a symbol for the club and readily accepted and embraced by its fans. In seeking to preserve the connection to the tradition and history of its Guadalajara roots, the CD Chivas USA logo maintains several features of the CD Guadalajara logo intact. The logo design, which dates back to 1908, contains the shield of the city of Guadalajara and the traditional uniform colors of the club in Mexico, "The name, colors and shield of CD Guadalajara have come to represent pride, honor and passion for millions of the club's fans in Mexico and around the world," said Whit Haskel, CD Chivas USA's General Manager and Senior Vice President. "Club Deportivo Chivas USA will follow that lead and serve as a source of pride for our fans in the United States as we begin to grow a new tradition and create a spirit of our own in this country. It is only a matter of time before we also begin adding championships and stars to our logo."
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